A valuable resource for students
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Sharing the process
Mexican graduate students from top U.S. colleges want to help talented students from Mexico achieve their dream of studying at a prestigious university abroad. They plan to do this by sharing their experiences and creating a library of content that covers the entire process they went through.
Before starting, it was necessary to develop a visual identity and after a few iterations of identities and logos, they agreed on a single visual look and feel for the brand, and with that, I was able to move on to the development.
During the development, I had to segment the information considering the search intent of the users; I requested and found images that could help refine the messages; and I also modified the tone of voice with which the content library was written.
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Active users throughout Mexico and Latin America
Today, Gradiente is one of the leading organizations in Mexico for information about studying abroad, to the extent that it is positioned in the top search results.
In addition to having a young and modern identity appropriate for an organization of young people, through the integration with Google Analytics, we were able to determine that recurrently, up to 1500 users per month browse the page to learn about the process of studying abroad.
Thus achieving its main objective.